AMD | EPYC™ Journey
AMD wanted a video to raise awareness of the new options of AMD EPYC™ powered Amazon EC2 server instances. The driving call to action was that the user now had a choice when it came to cloud storage.
Agency | April Six
About
The aim of the video was to dramatize and bring to life the story of choice in a compelling way, starting by raising awareness of the availability of AMD EPYC™ instances on AWS, then built out via the three core pillars of choice, cost and ease of migration. The look and feel of the piece follows the AMD EPYC™ brand as it lives on the AMD website as well as social feeds.
Creative response
The movie takes the viewer on a journey to a better AWS – achieved by choosing AMD EPYC-powered EC2 instances. It’s designed to evoke the atmospheric and dramatic mood of adventure films, using the familiar and simple plot device of a quest. The setting for the quest is a mountain. The viewer is first shown the mountain, with a representation of AMD EPYC at its summit, then they’re taken on an ascent of the mountain before finally reaching their goal by arriving at the mountain peak. The journey is split into three stages: one representing choice, one cost savings, and one ease of migration. This will make for easy segmentation of the movie into smaller clips. Each stage is visually dramatized as part of the mountain ascent. To make absolutely sure we don’t give the impression that choosing AMD EPYC is as arduous as climbing a mountain, each of these stages ends with the viewer powered forward in their journey because they’ve made the best choice. We’ve used a first person view perspective, to make the journey feel more personal and immediate for each viewer. A visual device using AMD EPYC blue is used to guide the viewer through their journey.
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