SAS | Making AI Business-Smart
Direct mail project to a C level audience promoting the practical applications of Artificial Intelligence.
Agency | April Six
About
SAS customers were after practical guidance on how to make AI work for them. However, the target market were inundated with emails promising the answer, as such, email was a no-go for this campaign. The objective was to engage C level audience and build awareness of SAS’s proposition. The end goal was to encourage the audience to set up a discovery session with a SAS expert.
Creative response
We created a personalised tablet direct mail piece, with a bespoke app containing practical AI guidance in the form of videos, podcasts and PDFs. The single minded proposition for this creative summed up the SAS approach to AI for executives: SAS: Making AI Business-Smart. The DM campaign was supported by telemarketing, LinkedIn InMails, internal messaging and digital advertising in the Business Class lounges of Heathrow and Glasgow airports.
We created digital advertising for the Business Class lounges of Heathrow and Glasgow airports using the campaign look and feel.
Recent Portfolios
SAS | Making AI Business-Smart
SAS | The Unknown
O2 Business | IoT Connectivity
