O2 Business were eager to promote their IoT partnerships with a series of customer focused full page adverts.
Agency | April Six
About
O2 Business were looking to promote their various IoT Connectivity solutions. We were tasked with creating a small campaign that would hero successful customer stories prompting the target audience to visit O2 and find their perfect IoT solution.
Creative response
Working in the O2 blue environment, we developed a creative wrapper that could be adapted for each of the chosen customer stories. As these full page ads would be across the IoT Now, CRN Magazine and Tech Reseller publications, we wanted the creative to stop readers in their tracks. Connectivity was at the core of this message so we used bold, glowing, neon text attached to a wall showing three keywords that related to the IoT benefits and the customers themselves. To add some fun and charm to each ad, a 3D ‘light’ was placed in the scene to complement the featured industry.