Creative response
With a need to stand out amongst the other areas of O2, we suggested a unique and bold approach to a typical event stand in the form of a large scale, cardboard sculpture of a Smart Vehicle van. The large piece would sit in the centre of the event space, unable to be missed. The design of the van incorporated key facts and visuals, whilst also having inset tablets attached to the van which played bespoke animations created for the event. The animations followed the illustration style we had previously used when redesigning the O2 IoT website. As an additional bit of fun, the cab of the van was open so event attendees could enter it and take a photo and promote the event on social media.